Final promotion of the exhibition in context.
The poster of the exhibition will be placed around London, onto staircases of the tube and train stations, and onto pedestrian crossings. The high pedestrian flow will give maximum publicity and promotion. The cutting up of the posters also ties in with the identity.
It was suggested in the final crit that I use an inverted poster for the pedestrian crossing instead, as the original one would perhaps stop people from crossing. I’m not sure I’ve done the inverting properly on photoshop.
I also tried to change the color of the background instead of using the ‘invert’ function on photoshop, however I couldn’t figure out what color to put the text in, as the text goes over the gaps and image, hence neither black or white would make all of the text visible/legible.
Working on the poster for my exhibition. Played around with lines and images. Feel like the image ones look better and ties in with the exhibition more. Not sure if having the lines and cut up effect is too much…
This is my final ephemera for the project. I’ve chosen a three-fold design in the end. On one side, there are information of the highlights of the exhibition. And on the other side, there are further information and a short intro to the exhibition. The ephemera folds out to be the poster of the exhibition at the back, a lil something that people can take home with them if they want to.
The size of my ephemera is rather small, but I wanted to keep the size that way so that it’s easier to keep. It’s also handier and easier to hold and flip around when reading the information.
some illustrated floor plan to show how the exhibition looks like.
Lynch’s furniture pieces will be placed around the gallery (Zone 1 & 4), and in the two tunnels of the gallery (Zone 2 & 3), his short films will be played by projecting them onto the walls of the rooms. Lynch’s Ergonomic cinema chairs and wire chairs will also be placed in these two areas, so people can sit down and enjoy the short film.
Motion sensing lights will be used to lit up the information labels in these two areas so as to minimise disturbance to the film viewing.
FRV BRAND GUIDELINESES PREMIUM 56 product category rules food household – indoor – outdoor equipment – cookware & electrical – preparation personality-driven products reﬂecting Jamie our values and personality design essence deﬁnitions product category rules household equipment – cookware & electrical – preparation OFF-PACK & POS 100 tone of voice naming design equities – logo – colour palette – photography – typography – Jamie’s signature – speciﬁcations 2 WELCOME! 3
some more research into brand guidelines. I like how Jamie Oliver’s brand guidelines are quite casual and playful. But I do think it depends on the genre and brand
The Twitter bird was created from three sets of overlapping circles, suggesting the way interests, events and people interact on Twitter. Formats Our logo is always either blue or white. The Twitter bird is never shown in black or other colors.
Looking into existing brand guidelines to help me with writing mine for the exhibition brief
initial layout for my ephemera.
I wanted to have a lot of images for my ephemera so that it wouldn’t be overloaded with text and information. but a lot of the images of lynch’s work are in rather low resolution.
I also only wanted to put highlights of the exhibition onto my ephemera, so there wasn’t as many images to use and choose from. I also thought the size of my ephemera is a bit too narrow. Will play around some more and change the layout.